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| Kirani signs agreement with LIME |
ST GEORGE’S, Grenada –
Regional Communications company, LIME, made serious waves in the athletic world
as the company announced that Grenadian-born 400m World Champion, Kirani
James would represent their brand in the
region.
The news was delivered to a packed house of government and diplomatic
officials, athletics organisations and specially invited guests. At the
ceremony, which was carried live via local radio stations and streamed live via
the company’s website, LIME.com, Kirani James officially signed a three- year
partnership with LIME.
The telecoms company showcased its technological capabilities as
LIME’s Chief Marketing Officer, Chris Dehring attended live via videoconference
from his office in Jamaica and warmly welcomed Kirani into the LIME family and
challenged him to push himself to victory at the upcoming 2012 Olympics.
The signing ceremony was held under the patronage of His Excellency,
Sir Carlisle Glean, Governor General of Grenada. Also present was the Minister
of Sports, Hon. Patrick Simmons who congratulated LIME for rising to the
occasion and emphasised the need for close teamwork between the company and
Kirani’s team. LIME Grenada’s General Manager, Angus Steele reflected that the local
business continues to “support sports and athletics in the communities it
connects and is investing in developing talented athletes in the region”.
The event guest list read like a veritable ‘who’s who’ of Grenada’s
business and social circles and included host of well-known and influential
persons, such as Dr. and Mrs. Latouche, President of the Grenada Athletics
Association, Charles George, Chairman of the Grenada Board of Tourism Colin
Dowe and Vice Provost of the St. Georges Medical School, Dr. Alan Pensick, to
name a few of the persons present.
Regional Head of Sponsorship for LIME, Sheldon Keens-Douglas, in his
remarks intimated that “LIME has had a long relationship with Kirani, through
various avenues including sponsoring his home -club, Speedzone and through its
now 4-year sponsorship of the LIME Carifta games in which Kirani rose to
prominence”. While details of the contract were not released, Keens-Douglas
added that” Kirani will support some of LIME’s ventures in the region, will
make personal appearances on behalf of the company and feature in some of its
regional campaigns”.
Kirani James brought the ceremony to a close with his remarks, and in
his inimitable, quiet and humble way spoke highly of the company he had just
signed on to represent. With Global brands like Nike at his door, it was
certainly a tribute to the telecoms company that the young athlete remained
true to his Caribbean heritage and endorsed a local and regional brand.
Kirani’s words brought the audience to their feet and he humbly thanked LIME
for believing that he is worthy to represent the brand. He went to distinguish
LIME as a “prestigious, unique and loyal brand” and he is looking forward to a
great and fruitful partnership. He thanked the company for its loyalty,
patience and commitment, declaring it a “no- brainer for him to push through
this deal”.
SOURCE: LIME Grenada
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