Jamaica’s Smartest Business Investment up to 2030 is in Sport

by Carole Beckford 

KINGSTON - In Jamaica, if your brand isn't in sport, it's missing the most powerful conversation in the country.

Sport is not just entertainment; it is economics, identity, and influence. 

Sport sponsorship in Jamaica offers the best return on investment, because it uniquely combines:

• Undervalued assets
• Mass reach
• Emotional connection
• Cultural relevance
• Direct earnings 

By 2030, sport will continue to make the shift from “good marketing” to “strategic necessity”, especially for brands in telecom, banking, tourism, and consumer goods.

From the excitement of our young men and women on the track to the global legacy of the Reggae Girlz, Reggae Boyz, Sunshine Girls, mixed with electrifying performances of the elite track and field athletes, sport commands attention in ways no traditional advertising channel can match. 

For businesses looking toward 2030, sport sponsorship is not a discretionary spend; it is the smartest investment for measurable return.

Unlike ads of any kind, sport delivers raw emotion. Fans assertively consume; they engage, celebrate, and identify. 

When brands align with teams, athletes, and events, they inherit that emotional equity. This translates directly into higher brand recall, stronger loyalty, and ultimately, increased sales. In a market like Jamaica, where community and culture drive consumer behaviour, that connection is invaluable.

The commercial case is equally compelling. Regional properties such as the Caribbean Premier League (CPL) demonstrate how sport fuels tourism, media rights, and consumer spending. Hotels fill up, restaurants thrive, and digital audiences expand globally, especially across the diaspora. Sponsorship, therefore, becomes more than marketing; it is demand generation.

Crucially, Jamaica remains in a sponsorship market that could be better leveraged. Compared to mature economies, fewer brands compete for high-visibility assets, meaning early investors secure a disproportionate share of voice at relatively low cost. 

As digital platforms and data analytics improve, businesses will also be able to track sponsorship performance with increasing precision, strengthening ROI accountability.

By 2030, the convergence of sport tourism, digital media, and youth development pipelines will only deepen sport’s economic impact. Companies that invest now will not only capture market share, but they will also shape national narratives.

 

Carole has worked in the business of sport in key areas of sponsorship, marketing, public relations, management, and administration for up to 30 years. 

Broadcast infrastructure must be a priority in Grenada’s sporting facilities

by Michael Bascombe

There is a growing reality in Grenada’s sporting landscape that can no longer be ignored: sport is no longer confined to the spectators inside the venue. It is now a product consumed globally, in real time, through television and digital platforms. Yet, despite this evolution, the design and infrastructure of some of our key sporting facilities have not kept pace.

At both the Kirani James Athletic Stadium and the Grenada National Cricket Stadium, there are no fixed, purpose-built camera positions. This oversight continues to create challenges for broadcasters, who are often forced to improvise, occupying vantage points that were never intended for television production. The result? Obstructed views for patrons, including VIPs, and less-than-optimal broadcast quality for audiences at home.

This is not merely a technical inconvenience; it is a missed opportunity.

Broadcasting is no longer a luxury; it is an important component of modern sport. It enhances visibility,

drives sponsorship and promotes athletes. When camera positions are not strategically integrated into stadium design, the entire product suffers. Angles are compromised, and the viewer experience, arguably the largest audience of all, is diminished.

Equally concerning is the apparent lack of consultation during the planning and construction phases of these facilities. Broadcasters, former athletes, coaches, and sports administrators all bring valuable, practical input. Their lived experiences could inform decisions on sightlines, commentary positions, mixed zones, lighting, and technical infrastructure. Yet too often, these voices are absent from the conversation.

As Grenada looks ahead to future projects such as the proposed National Aquatic Centre and the continued development of the La Sagesse Playing Field in St David, there is an opportunity to correct course. These facilities must be designed with a holistic vision, one that accommodates not only athletes and spectators but also the demands of modern broadcasting.

Simple considerations can make a significant difference, including dedicated camera gantries at strategic angles; elevated, unobstructed platforms for primary broadcast cameras; clearly defined media zones; integrated cabling and power infrastructure; and commentary boxes designed for professional production.

These are not extravagant additions. They are standard requirements in today’s sporting world.

Grenada has made commendable strides in hosting regional and international events, particularly in athletics and cricket. However, if we are serious about positioning ourselves as a premier sporting destination in the Caribbean, then our facilities must reflect global standards.

The conversation must shift from building venues to building complete sporting experiences. The next generation of sporting facilities must be built with that reality firmly in focus.

InterCol at a Crossroads: Fourteen Years Later, the Call for Reform Remains

by Michael Bascombe

Fourteen years ago, I penned a commentary titled “Urgent Overhaul of InterCol Champs Needed.” At the time, it was a call to action, one rooted in the belief that Grenada’s premier secondary schools’ athletics championships had outgrown their structure and required a more strategic approach.

Today, in 2026, that call still echoes.

To be fair, the Inter-Secondary Schools’ Athletics Championships, known as InterCol, has evolved tremendously. What was once a school-based competition has now become a national spectacle, arguably second only to Spicemas in terms of public interest, participation, and cultural significance. The energy at the Kirani James Athletic Stadium each year is evidence of its power, packed stands, school colours, and a level of competition that continues to inspire.

The reality is that InterCol has outgrown its traditional framework. While the Grenada Association of Principals of Secondary Schools (GAPSS) has done commendable work in organising the championships over the years, the scale and impact of the event now demand a more permanent and professionalised management structure.

This is not about removing GAPSS from the process, far from it. Instead, it is about strengthening the foundation through a dedicated body or secretariat that works year-round, ensuring continuity, planning, and execution at the highest level. If we can establish and maintain a structured entity to manage Spicemas, then we can do the same for one of the nation’s most important sporting events.

Such a structure should involve key stakeholders, including the Ministries of Education and Sports, working collaboratively with GAPSS. This would allow for a more coordinated approach, not just to InterCol, but to the broader development of secondary school sports across Grenada.

Because InterCol is no longer just an event. It is a product. And like any product, it requires strategic planning, branding, marketing, and investment.

Several areas require urgent attention, including Marketing and Promotion; Sponsorship and Commercialisation; Broadcast and Production; Athlete Development; Event Management and Logistics; and the Expansion of School Sports.

InterCol deserves a year-round promotional strategy. The stories of the athletes, the rivalries between schools, and the journey to the championships should be told consistently across traditional and digital media. This is how you build anticipation and deepen national engagement.

Corporate Grenada must be given a clearer, more structured opportunity to invest. With proper packaging, InterCol can attract significant sponsorship, easing the financial burden on schools and organisers while enhancing the overall quality of the event.

The championships have already shown their potential as a broadcast product. However, there is a need for standardised, high-quality production, complete with graphics, athlete profiles, real-time results, and expert commentary to match regional and international standards. This is important, especially with Grenada positioning itself as a host of major events such as the CARIFTA Games.

InterCol should be integrated into a clear national development pathway. It must not be viewed as the final destination, but rather as a stepping stone to higher levels, CARIFTA Games, collegiate athletics, and beyond.

From scheduling to athlete management, medical services to crowd control, there must be a professionalised approach that reduces inefficiencies and enhances the experience for athletes and spectators alike.

Perhaps most importantly, this proposed structure could oversee not only athletics but a wider programme of secondary school sports. Basketball, football, cricket, swimming and volleyball could all benefit from the same level of organisation and visibility, creating a true culture of school-based sport development.

InterCol has reached a point where passion alone is no longer enough. It now requires policy, planning, and professionalism.

Fourteen years later, the conversation must move from suggestion to implementation.

Grenada has the talent and enthusiasm. What is needed now is the structure to match.

Previous commentary: https://mikebas.blogspot.com/2012/03/urgent-overhaul-of-intercol-champs.html  

Clement Defends Decathlon Title at Champs

by Michael Bascombe

KINGSTON, Jamaica – March 27, 2026 - Grenadian standout Jurel Clement successfully defended his decathlon title at the ISSA/GraceKennedy Boys and Girls Championships in Kingston, producing a dominant two-day performance.

Representing Kingston College, Clement finished with 6,837 points, comfortably ahead of Jaquan Souden of Happy Grove High School (6,696), with Deandre Isidore of Jamaica College third on 5,520.

On the final day, Clement stamped his authority on the field, winning the pole vault and javelin, while placing second in the 110m hurdles and discus, and third in the 1500m.

Clement now shifts focus to the upcoming CARIFTA Games at the Kirani James Athletic Stadium next weekend. 

Clement Leads Decathlon Charge at Champs, Eyes Record Chase

by Michael Bascombe

KINGSTON, Jamaica, March 26, 2026 — Grenadian multi-event standout Jurel Clement has positioned himself for a strong title defence after taking the lead at the ISSA/GraceKennedy Boys and Girls Athletics Championships decathlon at the National Stadium in Kingston.

Representing the powerhouse Kingston College, the former Hillsborough Secondary School student closed Day One atop the standings with 3,617 points, holding a slim 28-point advantage over Jaquan Souden of Happy Grove High School, who sits second with 3,589 points.

Clement delivered a well-balanced performance across the five events contested on the opening day. He sprinted to victory in the 100 metres in 10.98 seconds, setting the tone early, and followed up with a series of consistent finishes, placing second in the long jump (6.80m), shot put (11.88m), and 400 metres (50.84 seconds), while securing third in the high jump with a clearance of 1.78m.

With the competition finely poised, Clement will begin Day Two with the 110m hurdles before moving into the discus throw, pole vault, javelin throw, and the gruelling 1500 metres, events that will ultimately determine the decathlon champion.

The defending champion now has his sights set not only on retaining his crown, but also on chasing the meet record of 6,969 points, established in 2023 by fellow Grenadian Isaiah Patrick, also of Kingston College.

Meanwhile, there were near-podium finishes for Grenadian athletes in the middle-distance events. Nicholas Frederick of Alphansus Davis High School placed fourth in the Class One Boys’ 1500 metres in 4:00.76, while teammate Ameiah Samuel finished fifth in the Girls’ equivalent in 4:51.59.

Frederick will return to the track on Thursday for the 800 metres preliminaries as Grenadian athletes continue their campaign at Champs.

 

GRENADA TEAM TRIMMED TO 65 FOR HOME CARIFTA GAMES

by Michael Bascombe

ST GEORGE’S, Grenada, March 25, 2026 – Grenada’s squad for the 53rd CARIFTA Games has been reduced to 65 athletes, following an updated release from the Grenada Athletics Association (GAA), just days after an initial 70-member team was announced.

The revised team now comprises 65 athletes supported by a 14-member management unit, as the country continues its preparations to host the region’s premier junior track and field championships at the Kirani James Athletic Stadium from April 4–6.

The GAA confirmed that five athletes have been removed from the original list in the Under-17 caregory. Those omitted are Kaiyanna Alexander (Classique Lighting Finishline/SJCSG), Temara Newton (St David’s Track Blazers/SDCSS), Kaya Swan (Classique Lighting Finishline), and Riyana Thomas (Peak Performance Track Club) from the Girls’ Under-17 category, along with Qwanell Pierre (South City Rising Stars/GBSS) from the Boys’ Under-20 division.

Alexander has since been elevated to the Girls’ Under-20 category.

No official explanation was provided for the changes. However, GrenadaSports understands that Pierre sustained an injury during the final event at the Inter-Secondary Schools’ Athletics Championships, which concluded last Thursday at the Kirani James Athletic Stadium.

The team, which still reflects a solid mix of youth and emerging talent, includes 23 female and 42 male athletes across the Under-17 and Under-20 categories.

Among the females, 14 athletes are expected to compete in the Under-17 division, with nine listed for the Under-20 category. On the male side, the team features 18 Under-17 athletes and a competitive Under-20 group, including three Jamaica-based athletes — Jurel Clement, Nicholas Frederick, and Shyiem Phillip.

Heading the management team is Wayne McSween, supported by a well-rounded staff that includes 10 coaches, a team manager and assistant, a physiotherapist, and a safeguarding officer.

With less than two weeks remaining before the Games, final preparations are intensifying.

GAA Public Relations Officer Kwame Hypolite confirmed that the athletes will enter a weekend camp as part of the final phase.

“The team is going to camp on Friday, where they will stay through the weekend up to Monday. After that, we’ll have a media session and officially introduce the team to the public,” Hypolite said during an interview on TalkSports.

After the camp, athletes will return home briefly before regrouping ahead of their move into the Games Village on Thursday.

Hypolite added that the camp will focus on more than just competition readiness.

“During that period, the athletes will be engaged with several stakeholders to help them develop in different areas. At the same time, our relay teams will be fine-tuning their exchanges, and our field event athletes will be working on improving their techniques,” he explained.

Grenada is set to host the CARIFTA Games for the fourth time, with both government and NACAC officials stressing the importance of delivering a world-class event.

Minister for Youth and Sports, Delma Thomas, has already signalled that the Games should serve as a platform for empowerment and unity, while also setting new benchmarks for governance and execution.

GRENADA NAMES 70-STRONG TEAM FOR HOME CARIFTA GAMES

by Michael Bascombe

ST GEORGE’S, Grenada, March 23, 2026 – Grenada has unveiled a 70-member national team to compete at the 53rd CARIFTA Games, setting the stage for what is expected to be a memorable championship on home soil at the Kirani James Athletic Stadium from April 4–6.

The squad, announced by the Grenada Athletics Association (GAA) on Monday, features a balanced mix of youth and experience, with 27 female and 43 male athletes selected across the Under-17 and Under-20 categories.

In the female division, 18 athletes will compete in the Under-17 category, while nine will represent Grenada at the Under-20 level. The male contingent includes 18 Under-17 athletes and a strong Under-20 group, bolstered by three Jamaica-based athletes — Jurel Clement, Nicholas Frederick, and Shyiem Phillip, adding valuable depth to the team.

A 14-member management unit, headed by experienced official Wayne McSween, will oversee the team’s preparation and performance. The support staff includes 10 coaches, a team manager, an assistant, a physiotherapist, and a safeguarding officer.

With less than two weeks to go before the region’s premier junior track and field championships, final preparations are now entering a critical phase.

GAA Public Relations Officer Kwame Hypolite confirmed that the team will head into a weekend camp as part of its build-up.

“The team is going to camp on Friday, where they will stay through the weekend up to Monday. After that, we’ll have a media session and officially introduce the team to the public,” Hypolite said during an interview on TalkSports.

After the camp, athletes will return home briefly before regrouping ahead of their move into the Games Village on Thursday.

Hypolite emphasised that the camp will focus not only on physical readiness but also on holistic athlete development.

“During that period, the athletes will be engaged with several stakeholders to help them develop in different areas. At the same time, our relay teams will be fine-tuning their exchanges, and our field event athletes will be working on improving their techniques,” he explained.

Grenada is set to host the CARIFTA Games for the fourth time, with both government and NACAC officials stressing the need to deliver a world-class event

Minister for Youth and Sports, Delma Thomas, has already signalled that the Games should serve as a platform for empowerment and unity, while also setting new benchmarks for governance and execution.

SAASS Sets the Standard as InterCol Enters a New Era

by Michael Bascombe

Congratulations are in order for the St Andrew’s Anglican Secondary School (SAASS) on a truly historic and well-deserved championship performance at the 2026 Inter-Secondary Schools’ Athletics Championships (InterCol).

Let me first establish a disclaimer. I am a proud alumnus of the Grenada Boys’ Secondary School (GBSS) and a former President of the GBSS Alumni Association in New York. However, this commentary is written from a place of fairness, respect, and appreciation for the athletes, officials, organisers, and spectators who collectively made InterCol 2026 a resounding success.

SAASS did not win by chance. Their triumph was built on planning, structure, and execution. Head coach Niade Simon pointed to early preparation, beginning as far back as August 2025, where a core group of athletes was identified and placed into a comprehensive programme covering both track and field.

But beyond the programme, what stood out was the system behind the team.

A visit to the SAASS tent in the athletes’ village revealed a level of organisation that speaks volumes. Volunteers were fully engaged, masseurs attending to recovery, cooks ensuring proper nutrition, and support personnel managing logistics. This allowed coaches to focus solely on performance and strategy. It was a well-oiled machine.

In essence, SAASS did not just bring a team; they brought a support structure. And in modern sport, that often makes the difference between competing and winning.

With this victory, SAASS now moves to 22 boys’ titles, stepping ahead of their perennial rivals, GBSS. For GBSS, this result signals a period of transition and rebuilding. Head coach Nicholas Benjamin acknowledged the challenges, with injuries, relay mishaps, and extended congratulations to the champions.

However, this moment also invites deeper reflection.

GBSS and Presentation Brothers’ College (PBC), two of the largest all-boys institutions in Grenada, each with populations exceeding 700 and 400 students, respectively, possess a vast talent pool within their own walls. The question now is not about ability, but about systems, structure, and sustained athlete development.

This brings me to a broader call to action.

I am challenging the Grenada Association of Principals of Secondary Schools (GAPSS) to explore greater collaboration and expanded competitive opportunities for student-athletes. Given current global and geopolitical realities, international exposure may be limited, but the Caribbean remains a viable and valuable competitive space.

I want to suggest some areas for growth and collaboration.

Inter-island competition circuits within the OECS and wider Caribbean; exchange meets and dual competitions between leading schools; sports science integration, including nutrition, recovery, and injury management; stronger alumni engagement frameworks to support funding and mentorship; and data tracking systems to monitor athlete progression year over year

InterCol has become more than a championship; it is a national institution. The 2026 edition has raised the bar not just in performance, but in preparation, presentation, and professionalism.

The challenge now is clear: sustain the momentum, deepen the structures, and expand the opportunities.

If this is the standard set by SAASS, then InterCol and Grenadian athletics as a whole stand on the brink of an exciting new era.

SAASS Sweeps Intercol Titles, Claims Historic Double

by Michael Bascombe

ST GEORGE'S, Grenada, March 19, 2026 – St Andrew’s Anglican Secondary School (SAASS) delivered a historic performance on Thursday, emerging as double champions of Grenada’s Inter-Secondary Schools’ Athletics Championships for the first time ever, capturing both the boys’ and girls’ titles at the Kirani James Athletics Stadium.

In a landmark achievement, SAASS dethroned the long-standing powerhouse Grenada Boys’ Secondary School (GBSS) in the boys’ division, amassing 299 points to secure its 22nd championship title—moving ahead after previously being tied with GBSS. GBSS finished second with 240.5 points, while Presentation Brothers’ College (PBC) secured third with 118 points.

On the girls’ side, SAASS also ended the reign of St David’s Catholic Secondary School (SDCSS), claiming the title with 196 points. SDCSS finished second with 177.5 points, followed by St Joseph’s Convent St George (SJCSG) with 130.33 points.

The victory marks SAASS’s fourth girls’ championship title, adding to previous triumphs in 1968, 1971 and 2012.

In the boys’ competition, Boca Secondary School placed fourth with 69 points, followed by SDCSS (63), Mac Donald College (56), and St John’s Christian Secondary School (50). Hillsborough Secondary School (26.5) and Grenada Christian Academy (25) rounded out the top nine.

In the girls’ division, Anglican High School finished fourth with 114.33 points, Boca Secondary School fifth with 100, and Mac Donald College sixth with 84.33. Bishop’s College (34) and St Joseph’s Convent Grenville (33.5) were also among the leading schools.

SAASS’s dominance was further reflected in the medal standings, leading both divisions with 41 medals for boys and 28 for girls.

Head coach Niade Simon credited the teams' success to early and structured preparation.

“We started our preparations from as early as August 2025, identifying a core group of athletes and implementing a comprehensive programme in both track and field,” Simon explained.

For GBSS, the result signals a period of transition and rebuilding. Head coach Nicholas Benjamin acknowledged the challenges faced during the championships.

“I want to congratulate SAASS—they performed exceptionally well and outscored us. We made some costly mistakes, particularly in the relays, and injuries also affected our performance. However, GBSS is focused on rebuilding and coming back stronger,” he said.

Meanwhile, SDCSS coach Calim Francois cited missed opportunities that affected their title defence.

“The sub-junior relay and the junior discus throw were crucial events for us. Unfortunately, our top thrower fouled all three attempts, and while we were competitive in the relay, we were disqualified. Those setbacks proved decisive,” Francois noted.

Randy Isaac to Celebrate Four Decades of Music with Major Concert in Grenada

by Michael Bascombe

Veteran Grenadian calypsonian and soca artist Randy Isaac is preparing to celebrate a milestone in his career: four decades of music and memories, with a major concert scheduled for July 4, 2026, at the Grenada Trade Centre.

The event, titled “Mr Isaac – 4 Decades of Music & Memories,” will feature a live band along with local and international acts, as the celebrated performer reflects on nearly forty years of a musical journey.

“When I look back at the journey, I feel extremely grateful,” Isaac said. “Forty years in music is not something you plan. It’s something that happens because of the love of the people and the support of the fans.”

Often described as a Cultural Ambassador for Grenada, Isaac has built a reputation as one of the island’s most enduring musical voices, consistently contributing to its carnival traditions whilst reaching audiences in the Grenadian diaspora.

“Grenada has always been my inspiration,” he explained. “Whether I’m singing about the culture, the carnival, or the beauty of the island, my music has always been about representing the land of my birth.”

Isaac first burst onto the calypso scene in 1986, when he secured the St Andrew Junior Monarch title with the socially conscious song “Free South Africa.” That same year, he finished second in the national junior competition, signalling the arrival of a promising new talent.

The following year, he returned even stronger, winning the National Junior Monarch title in 1987 with the song “My Inspiration.”

“Winning the St Andrew Junior Monarch back in 1986 was a turning point for me,” Isaac recalled. “From that moment I realised that music could be a lifelong journey.”

Over the years, Isaac has released several studio albums, including “Salsa She Wants” (1990), “Red Light” (1991), “In Control” (1992), and “Woman.com” (2001). His catalogue features numerous songs that have resonated with audiences both at home and abroad.

Among his most recognised tracks are “Monkey” (1998), “Would You Mind” (2019), “More Gal," "More Mas,” “What You Give Me To Rub,” “Red Light,” “Oh Grenada,” and “It’s A Paradise.” One of his biggest competitive successes came in 1996, when he captured the Soca Monarch title with “Six for Nine.”

Isaac has continued to produce new music in recent years, with releases including “Christmas” (2023), "Land of My Birth” (2024), and "Who Jah Bless" (2025).

Throughout his career, Isaac has accumulated nine major titles, including four Independence Monarch titles in New York and two Groovy Monarch crowns. He has also finished runner-up three times in the Dimanche Gras and Road March competitions.

Music, Isaac says, has evolved significantly since his early days in the industry, but the essence of the craft remains the same.

“Music has changed a lot over the decades, but what never changes is authenticity,” he noted. “Once you stay true to who you are and where you come from, the music will always find its way to the people.”

His upcoming concert places him among a growing group of Grenadian artistes who have staged full-length productions to celebrate their musical legacy. In recent years, performers such as Ajamu, Wizard, and Inspector have also organised major shows highlighting their contributions to Grenadian music.

“This concert is not just about Randy Isaac,” he said. “It’s about celebrating the journey of Grenadian music over the years and thanking the people who have supported me from the very beginning. The fans are the reason I’m still here today,” Isaac added. “From the carnival stages in Grenada to the diaspora in New York and beyond, their support has carried me through every chapter of this career.”

Sports Funding in Grenada: Time to Move From Dependence to Initiative

by Michael Bascombe

For many sporting organisations in Grenada, the search for funding has followed a familiar pattern. Administrators turn to corporate sponsors, government subsidies, or the goodwill of alumni associations, particularly in schools. While these sources have helped sustain sport for decades, the reality is that in a small market like Grenada, they cannot be the only strategy.

The increasing costs of travel, equipment, facility maintenance, and participation in regional and international competitions require a more creative and sustainable approach to fundraising.

Too often, the public image of sports administration appears to revolve around the presentation of sponsorship cheques and photo opportunities. Sponsorship, however, should be the catalyst for growth, not the sole pillar of financial support. Sporting bodies must be prepared to match sponsorship funds with initiatives of their own.

There are local examples that demonstrate how this can be achieved. Several years ago, under the leadership of former president Glynis Roberts, the Grenada Netball Association undertook a series of grassroots fundraising initiatives. These included raffles, car washes, and community stalls, simple but effective activities designed to help finance overseas trips and regional participation.

These initiatives did more than raise money. They mobilised the community, enhanced the association’s visibility, and fostered a sense of shared ownership in the sport’s development.

Schools have also heavily relied on their alumni associations to fund programmes, especially athletics and overseas competitions, such as the Penn Relays. While alumni support is invaluable, schools must also look beyond this traditional route.

One of the most underused opportunities in Grenadian sport is branding. Schools and clubs should develop branded merchandise, jerseys, caps, wristbands, water bottles, and other memorabilia linked to their teams and major events such as InterCol. Supporters are often willing to purchase items that express their pride and loyalty.

At the same time, schools must reflect on how resources are being prioritised. While the marches and displays at schools’ athletic championships are dazzling and crowd-pleasing, far less attention is often given to ensuring athletes are properly equipped for their respective disciplines. Uniforms, training gear, and basic equipment should never become secondary concerns. The excitement of the opening ceremony may capture attention, but the real investment must be in the athletes themselves. Priorities, therefore, need to be carefully balanced.

Sports organisations can also consider community events as fundraising platforms. Fun runs, sports dinners, alumni games, and family sports days can attract wide participation while generating revenue.

Another promising option is digital fundraising. With Grenada’s strong diaspora, online campaigns and crowdfunding initiatives can tap into supporters abroad who wish to contribute to local sports development. Social media platforms make it easier than ever to tell the stories of athletes and programmes that need support.

Clubs and schools should also explore structured membership programmes where supporters contribute small annual fees in exchange for benefits such as merchandise discounts, event access, or recognition in programmes and broadcasts.

Fundraising must be planned and strategic, not merely reactive when travel deadlines approach. Administrators should develop annual fundraising calendars and assign dedicated committees responsible for executing these initiatives.

Corporate sponsorship and government support will always be key pillars of sports development in Grenada. However, the future sustainability of sport depends on organisations demonstrating initiative, creativity, and accountability in resource management.

Sport in Grenada has produced athletes who have excelled on the regional and global stage. To nurture the next generation, our sporting institutions must adopt the same spirit of determination and innovation.

Fundraising should not be viewed as a burden. Instead, it is an opportunity to strengthen the bond between sport and the communities it serves.

Grenada’s Red Walters Climbs World Rankings After Impressive Ride in Santiago

by Michael Bascombe

NEW YORK, March 2, 2026 - Grenadian professional cyclist Red Walters has taken another significant step toward his Olympic ambitions following an impressive series of performances at the Pan-American Track Cycling Championships in Santiago, Chile.

Competing against some of the best riders in the Americas, the United Kingdom-based Walters delivered consistent results across multiple disciplines, highlighting both his growing international competitiveness and his determination to secure qualification for the 2028 Olympic Games.

The Pan-American Championships marked the first major qualifying opportunity on the road toward the 2026 UCI World Championships, an important milestone Walters must achieve as part of his Olympic pathway.

Walters finished 7th in the Scratch Race, 9th in the Points Race, and produced two standout performances with 5th-place finishes in both the Elimination Race and the Omnium, the Olympic discipline, narrowly missing out on a podium position.

Despite falling just short of a medal, Walters viewed the competition as an important breakthrough.

“Of course, I was disappointed not to come away with a medal because I truly felt I was capable of one,” Walters said. “But at the same time, I’m proud to represent Grenada and to deliver strong results against world-class competition.”

The performances proved highly valuable in terms of international ranking points. Following the championships, Walters has climbed to 20th in the global rankings, a remarkable achievement for the Grenadian cyclist as he continues to establish himself among the sport’s elite riders.

“Every race now is part of the bigger picture,” Walters noted. “The goal is the Olympics in 2028, and performances like this show that we are moving in the right direction.”

Walters’ campaign continues later this season with scheduled appearances at upcoming World Cup events in Hong Kong and Malaysia. However, plans to compete in Australia have been affected by ongoing geopolitical tensions linked to the conflict in the Middle East, which have disrupted travel arrangements.

Nevertheless, the Santiago results have reinforced confidence within Walters’ camp that Grenada could soon have representation on cycling’s biggest global stage.

“This is just the beginning of the season,” he said. “I’m focused, motivated, and committed to taking Grenada as far as possible in international cycling.”