Grenada missed its moment on Eastern Parkway

Commentary by Michael Bascombe

On Eastern Parkway on Monday, Caribbean culture was not only on parade but also being marketed.

The 59th New York Carnival Parade, organised by the West Indian American Day Carnival Association, drew a large street audience, while several New York television stations carried live or digital coverage. ABC7, for example, streamed its broadcast on its website, Disney+, YouTube, TikTok, and Facebook, bringing the celebrations to viewers far beyond Brooklyn. WIADCA describes the event as North America’s largest Caribbean carnival, while ABC7 called it the largest Caribbean cultural festival in the United States.

Several Caribbean destinations recognised the marketing value of that exposure.

Across the broadcasts monitored, representatives promoting Antigua and Barbuda, Barbados, Jamaica, Haiti, the United States Virgin Islands, and Trinidad and Tobago used their appearances to sell their culture, carnivals, and tourism products. Antigua and Barbuda looked beyond this year, promoting the 70th anniversary of its Carnival in 2027. Its government has already published the festival dates of July 20 to August 3.

PIX11 also included Trinidad-born Michael Manswell as an honorary co-host. Manswell is an award-winning dancer, singer, and choreographer who serves as artistic director of Something Positive Inc. His presence showed how cultural practitioners can help a destination’s traditions secure meaningful space within mainstream broadcasting.

What was not similarly visible was a coordinated Grenadian promotion involving the Spicemas Corporation (SMC) or the Grenada Tourism Authority (GTA).

That does not mean either agency undertook any activity in New York. The GTA has previously conducted meetings and promotions involving New York media, travel advisers, and airline representatives. However, there was no comparable Grenadian pitch evident during the parade broadcasts. If there was an activation away from the cameras, it did not reach the large television and online audience following the parade.

That was a missed opportunity.

The United States remains Grenada’s largest tourism source market, and the GTA itself identifies New York as one of the destination’s key markets. The GTA is responsible for destination marketing, while the SMC’s stated mandate includes promoting and organising Spicemas. Their responsibilities naturally meet when Grenada’s premier cultural festival is being sold overseas.

A proactive Grenadian presence could have included a prepared spokesperson, masqueraders in costume, cultural performers, and a concise television pitch explaining why viewers should choose Spicemas in 2027. Festival dates, travel packages, and a dedicated booking or information link could have been promoted while the audience was already thinking about Caribbean carnivals.

Antigua and Barbuda was selling next year’s festival. Grenada should have been doing the same.

Grenada also has a powerful but underused partner in New York City Public Advocate Jumaane Williams. He is a first-generation Brooklynite of Grenadian heritage, and the Grenada flag regularly accompanies him at major cultural events. His own office used a photograph of him waving the flag in its 2026 parade advisory.

In terms of sustained public visibility, Williams may be Grenada’s most consistent informal marketer in New York. Greater engagement with him should not mean politicising tourism or presuming his endorsement. It could involve seeking his advice, strengthening links with community organisations, and using his office’s reach to identify legitimate cultural and diaspora opportunities.

The wider lesson extends beyond Eastern Parkway. SMC and GTA should develop an annual overseas-events calendar covering Miami Carnival, Caribbean Premier League matches, and selected NBA, NFL, and LPGA events in markets with strong Caribbean communities or useful travel connections. Grenada does not need an expensive presence everywhere. It needs carefully selected activations with measurable objectives, bookable offers, and proper follow-up.

Spicemas also has a strong reputation as a comparatively safe and welcoming summer festival. If SMC and GTA intend to market it as the Caribbean’s safest, that claim should be supported by police, emergency-response, and event data, and then used confidently as part of the festival’s international appeal.

Grenada does not lack a product to sell. It has culture, music, traditional mas, Jab Jab, direct access to a major American market, and a sizeable diaspora willing to help.

What was missing on Monday was the organised pitch.

Eastern Parkway presents this opportunity every year. When the Caribbean has New York’s attention, Grenada cannot afford to remain quiet.

James returns to podium with third-place finish in Rovereto

by Michael Bascombe

ROVERETO, Italy, Sep. 8, 2026 - Sir Kirani James returned to the podium on Tuesday, finishing third in the men’s 400 metres at the Palio Città della Quercia in Rovereto.

The Grenadian finished in 45.11 seconds at the World Athletics Continental Tour Silver meeting.

Canada’s Christopher Morales Williams won in 44.64, while Belgium’s Daniel Segers took second in 45.04.

James, running from lane four, finished seven-hundredths of a second behind Segers and 0.47 behind Morales Williams.

American Demarius Smith was fourth in 45.28, followed by South Africa’s Leendert Koekemoer in 45.30. Eugene Omalla of the Netherlands placed sixth in 45.94, while Italy’s Lorenzo Benati was seventh in 46.01.

Tuesday’s performance gave James his second podium finish in his three most recent European appearances.

The 2012 Olympic and 2011 world champion ran a season's best of 44.83 to place third at the Zurich Diamond League on August 27.

Three days later, he recorded another sub-45-second performance at the Grand Prix Brescia, clocking 44.92 for seventh in a tightly contested race won by Koekemoer in 44.52.

James’ latest appearance continued a busy closing period to his European season. His times across the three races were separated by less than three-tenths of a second.

The Rovereto meeting, staged at the Stadio della Quercia, was the 62nd edition of the Palio Città della Quercia.

GAA working towards national relay teams, Mitchell says

by Michael Bascombe

ST GEORGE’S, Grenada, Sep. 5, 2026 - The Grenada Athletics Association is working towards fielding national teams in the 4x100m and 4x400m relays, President Johnell Mitchell said Saturday, although he gave no timetable for the initiative.

Mitchell was speaking on the TalkSports programme in his first major interview following his election as GAA president.

He said discussions and other preparatory work were taking place but were not yet ready to be made public.

“We have quite a few of our athletes who are running good times — 46s, 45s,” Mitchell said. “We have to be able to get them together, and it is a direction that we are moving in.”

He said the GAA’s objective extended beyond forming a single 4x400m team.

“In time to come, I’m going to say to you and to the general public, we will have a relay team out there — not a relay team, but we’re going to have 4x100s and 4x400s,” he said.

Mitchell also identified the development and retention of female athletes as an area requiring closer attention.

“We need to do something about our female athletes and the direction of our female athletes,” he said. “That’s one of the areas we’ve kind of dropped off in recent times.”

The GAA president referred to Suerena Alexander and Jamara Patterson among the country’s established female athletes, but said too few promising juniors were progressing successfully into the senior ranks.

“We need to probably take a deep dive into what’s happening with our young female athletes who we see performing well,” he said.

Mitchell also highlighted triple jumper Christanna Charles, whom he described as a well-rounded athlete with the potential to progress if she continues to receive proper guidance and support.

The comments identify relay development and the transition of female athletes among Mitchell’s early priorities. However, the GAA has not yet announced implementation dates, selection standards, or targeted competitions for the proposed relay teams.

Peters claims another European podium; James seventh in Brescia

by Michael Bascombe

BERLIN, Germany, Aug. 30, 2026 - Anderson Peters secured his second podium finish in four days with a runner-up effort in the men’s javelin at ISTAF Berlin on Sunday, while fellow Grenadian Kirani James ran under 45 seconds but placed seventh at the Grand Prix Brescia in Italy.

Peters recorded a best throw of 83.32 metres, finishing behind Germany’s Julian Weber, who delighted the home crowd with a winning effort of 89.54m.

The two-time world champion entered the final round in second place with 83.10m before improving by 22 centimetres with his last attempt.

Weber also saved his best for the final round, moving from 85.59m to 89.54m to secure the victory.

American Marc Anthony Minichello finished third with 83.28m, just four centimetres behind Peters. Germany’s Nick Thumm was fourth with 83.10m.

Sunday’s result gave Peters another runner-up finish after his season-best throw of 86.93m at the Zurich Diamond League on Thursday.

In Brescia, James completed the men’s 400m in 44.92 seconds but had to settle for seventh in a race separated by narrow margins.

South Africa’s Leendert Koekemoer won in 44.52, with Dutch runner Jonas Phijffers second in 44.61. Australia’s Reece Holder secured third in 44.63.

James finished only four-tenths of a second behind the winner and 0.29 outside the podium. His performance was his second sub-45-second clocking in four days, following his season best of 44.83 for third in Zurich.

There were two victories for OECS athletes at the Brescia meeting.

St Vincent and the Grenadines’ Shafiqua Maloney won the women’s 800m in one minute, 58.03 seconds.

Ireland’s Sophie O’Sullivan finished second in 1:58.60, narrowly ahead of Italy’s Eloisa Coiro, who took third in 1:58.62.

Dominica’s Olympic champion Thea LaFond won the women’s triple jump with 14.50m, achieved in the third round against a 1.6 metres-per-second headwind.

Bulgaria’s Gabriela Petrova placed second with 14.17m, while Jamaica’s Ackelia Smith completed the podium with 14.13m. 

NACAC President urges CARICOM to establish wider sports committee

by Michael Bascombe

NASSAU, Bahamas, Aug. 29, 2026 - President of the North American, Central American and Caribbean Athletic Association (NACAC), Mike Sands, is calling for CARICOM to consider establishing a high-level sports commission or subcommittee, arguing that Caribbean political leaders need more structured and continuous engagement with sport beyond the regional grouping’s existing focus on cricket.

Speaking on Saturday’s TalkSports programme, Sands suggested that CARICOM could identify one of its political leaders to chair such a body and help ensure that sport receives greater attention as part of the region’s development agenda.

“Maybe it’s time for CARICOM to select one of those leaders to be the chair of a sports commission, if they don’t already have one,” Sands said.

During the discussion, it was noted that CARICOM has a prime ministerial subcommittee dealing with cricket. Sands said the concept should be widened.

“There should be a subcommittee probably for sports. That’s the point I make - not just cricket, sport,” he said.

Sands believes there is an opportunity to build on the recent engagement between CARICOM and regional athletics, particularly as preparations begin for Guyana to host the 2027 CARIFTA Games.

He disclosed that discussions surrounding the Games included the prospect of inviting, at minimum, CARICOM ministers responsible for sport.

“If we really want to sensitise our heads to the importance of sport, I think they need to be gathered in one place on a more regular basis,” Sands said.

He argued that such engagement should continue irrespective of changes in political administrations.

“Politics change the individual, but it should not change some principle things about nation-building,” he said, adding that political leaders and ministers responsible for sport and education have important roles in preparing the next generation.

Sands also stressed that any regional initiative should recognise the wider CARIFTA family and not be confined solely to CARICOM membership.

He noted that while all CARIFTA members may not belong to the Organisation of Eastern Caribbean States (OECS), OECS members form part of the CARIFTA structure. The wider athletics family also includes territories outside CARICOM, which Sands said must be considered in any regional approach.

Beyond political cooperation, Sands said the 2027 Games should leave Guyana with tangible benefits.

“First of all, I think you have improved facilities. Let’s start with that. And you’ve got your full inventory of equipment,” he said.

Sands also expects knowledge gained from hosting the Games to remain with local officials, coaches, and athletes.

He said one of the longer-term outcomes should be a stronger relationship between CARICOM and the wider CARIFTA sporting community, creating more regular dialogue on the contribution sport can make to national and regional development.